Puffed Rice. 

Arrowhead Mills® Natural Puffed Rice Cereal uses brown rice - the whole rice kernel that is higher in fiber, vitamins and minerals than white rice. Rice is the second largest crop in the world and is a staple food in many Asian countries. Unlike most grains, rice is traditionally grown on small paddies and harvested by hand - just as it has been done for centuries. Rice, the "Symbol of Life and Fertility". The second largest world crop, rice is a staple food in Asia, where it traditionally grown on small paddies and harvested by hand. We use whole grain brown rice to make our delicous puffed cereal so you can enjoy a wheat free, fat free breakfast treat.