Non Chlorine Bleach. 

Ecover Laundry Bleach Non-Chlorine Liquid is Chlorine-free, fragrance-free & color safe. Power away stains and deodorize your home, naturally. Free of fragrance, dyes or optical brighteners, Ecover's biodegradable non-chlorine bleach removes stubborn stains without washing out your colors. It’s also safe for sinks, tiles, toilets, showers, tubs—and the planet. Now that’s a clean solution. Contains one 64 ounce bottle of non chlorine bleach cleaner. Powers away stains & deodorizes. Safe on colors and for use throughout your home. 0% fragrance, dyes or optical brighteners. Non toxic & biodegradable. Never tested on animals. Just the natural scent of clean.