Sea Salt. 

the classics stand the test of time – and taste buds. for example, combining potatoes and sea salt dates back to the year 1000 BC, or before chips. clearly, these simple ingredients bring out the best in each other, and they’ll bring out the snacker in you. never fried and always real, we mix a little heat with a little pressure to pop a chip that’s better-for-you and tastes great. popchips popped potato chips have half that fat and less oil compared to fried chips, plus they are free from added preservatives, artificial flavors, synthetic colors, cholesterol, trans fat and gluten. so go ahead and snack your heart out. we take potatoes, add heat and pressure, then pop! it’s a perfectly seasoned, better-for-you chip that tastes as good as fried! we give our un-fried chips a dash of the good high oleic oils. then we massage them with our favorite spices and seasonings - voila! a chip that is deeply satisfying, never deep fried. perfect for school lunches, parties, barbeques, offices and on-the-go snacking for snackers of all ages! no added preservatives. no artificial flavors. no synthetic colors. no cholesterol. 0 grams of trans fat. gluten free. kosher. vegan.