Detergent, Ultra Power Plus. 

Seventh Generation Natural Laundry Detergent Ultra Power Plus 54 Loads Free & Clear is formulated with PlantTech for 25% more stain-fighting power as compared to an equal amount of Seventh Generation's Original Natural Laundry Detergent. Natural Laundry Detergent Ultra Power Plus tackles the broadest range of stains. Deep cleans dirt and leaves clothes fresh and clean. Plus, this Free & Clear hypoallergenic formula contains no added scent and no optical brighteners. Clinically Proven Hypoallergenic Powerful Laundry Detergent. Natural Laundry Detergent with PlantTech Deep Cleans & Fights Stains. Non-Toxic & Biodegradable. For Standard & High Efficiency Machines. Does Not Contain Dyes, Synthetic Fragrances, or Optical Brighteners. Leaping Bunny Certified Cruelty Free. USDA Certified Biobased Product (97%). Gluten Free. Kosher. 

Suggested Use: Follow garment care label instructions. PRETREAT: Pour onto stained fabric, rub gently and soak. MEASURE: To the bottom of line 3 (1.75 oz) for medium loads; to the top of line 5 Line (2.6oz) for heavily soiled or larger loads. WASH: Use dispenser for HE washers. For standard washers, start machine, add detergent, then clothes. 54 loads as measured to medium dose. Septic Safe. For all water temperatures Cold & Hot.